Who makes it to the top of Google?

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Similar to most current search engines, at the top of Google's listings lie each of the following types of sites:
  1. Premium or Sponsored Listings, or those for which advertisers have paid to receive the best placement.
  2. Most popular or frequently viewed sites (a most important criteria of any optimization "spider" or "calculation."

How does Wikipedia work?

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While very funny, this quote from TV's The Office is only partly true.  Anyone, anywhere can post anything to Wikipedia, which then gets submitted and later screened by the "editorial review board" for that particular page.  So key questions for discussion are:
  1. Who gets to be on the voluntary editorial boards?
  2. Who checks what editorial board members post to their pages?

The Five W's of Website Evaluation

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One great tool to understand website evaluation is using the five questions: who, what, when, where, and why.  Clickon the dog to the left to see this great graphic organizer, and take a moment to see the  classic comedy sketch by Abbot & Costello that uses the five W's in baseball.

Website Evaluation Worksheets